HOW AI IS CHANGING SOCIAL MEDIA ADVERTISING

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

How to Reduce Mobile Application Churn With Efficiency Marketing SoftwareApp spin is an important service metric that measures the percent of individuals that stop making use of an application in a given duration. A high rate of spin can be an indication that users are wearying and turning to competitor applications.